Why does your website exist? A Purpose Driven SEO Strategy

SEOprofiler SEO software

Certainly everything that were built and are built today has a purpose, even the website that we built has a primary and even secondary purpose.

Here is an article written by Ryan Shelly that originaly appear in searchengineland.co, lets take a look on some points that he made and learn from it as we embarked with our SEO and we could even change the course of our SEO activity if we later discover the purpose of why our website exist.

The first step in building a purpose-driven SEO strategy is to define the site’s purpose.

There are a ton of reasons a website could exist. Here is a list of common page purposes (note that this list is by no means comprehensive):
  • To share information about a topic.
  • To share personal or social information.
  • To express an opinion or point of view.
  • To entertain.
  • To sell products or services.
  • To allow users to post questions for other users to answer.
  • To allow users to share files or download software.

So, now that your site’s purpose has been defined, what’s next? There are hundreds of factors at play when it comes to ranking for terms that will drive the right traffic to your site.

Purpose-driven content for SEO

Content is the reason people visit any website. The purpose of your site will determine the type of content you need to create in order to achieve its purpose. With content being one of the main ranking factors, how well your content connects with your intended audience is key.

A majority of people searching online are asking questions. They are looking for solutions to problems, checking out latest trends, feeling bored and looking to be entertained… the list goes on and on.

When building your content for SEO, you need to think about the questions your intended users are asking and create quality, compelling and thorough answers. Understanding these questions will help give you a better idea of your target audience and the types of keywords they are using to find answers to their questions.

I strongly believe that keyword research needs to be user-focused. Just because a certain term has a lot of traffic, it doesn’t mean it’s relevant.

How to select purpose-driven keywords

When selecting purpose-driven keywords, it’s always a good idea to start with your brand. Brand focus keywords are a great way to drive traffic from those who already know a little bit about you and what you do.

After listing out all your brand focus keywords, diving deeper into your own content and the content of your competitors is a great way to find more relevant terms. Using other tools such as Google Trends, checking out profiles of prospective customers on social media channels, and even reading sites like Quora will help give you a better understanding of the types of content people are looking for.

Once you’ve narrowed down the list of relevant, purpose-based keywords, then you can run them through your research tool to determine traffic, competition and so on.
For those of you who do better with lists, here’s a breakdown:

  •  Define brand-related terms.
  •  Scan your site and competitor sites for other keywords.
  •  Look at other sites your target audience uses for additional relevant terms.
  •  Narrow down the list and run it through your preferred research tool.

All keywords must point back to the site’s overall purpose. This will help contextualize your SEO strategy and help ensure that the traffic you do generate actually represents people who want to be on your site and interact with you.


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